Created by artist and designer Anneli Akinde for Scandinavia Wallpaper Showroom, this wallpaper collection grew from a desire to bring something personal and recognisable into the interior – memories, everyday motifs and small moments that remind us of the things we love.

The collection consists of three seamless repeat wallpaper designs – Midsummer’s Tale, Hen’s Bouquet and Wild Chamomile – together with the panoramic mural Summer Garden. Nature, storytelling and Akinde’s distinctive illustrative language connect the four designs. Here, wallpaper is not simply a background for a room, but part of its atmosphere and its story.

The familiar and everyday as a starting point for design

The collection begins with a simple observation: the spaces around us influence our mood and everyday experience more than we often realise. An interior does not have to consist solely of neutral and serious surfaces. There is also room for humour, playfulness, memories and emotions connected with nature.

Midsummer’s Tale features playful cats among abundant poppy flowers. Their lively presence is a gentle reminder not to take life too seriously and that much depends on how we choose to notice and interpret the moments around us.

Hen’s Bouquet carries a similar warmth and sense of humour. The combination of hens and botanical motifs is deliberately unexpected – rustic and familiar, yet decorative and witty. An ordinary subject is transformed into a pattern with a strong character of its own.

Wild Chamomile is the quietest design in the collection. It evokes the sensory memory of summer: sunlight, humming bees, a light breeze and the scent of wildflowers. It speaks of the need to slow down occasionally, notice what surrounds us and allow ourselves a moment of stillness.

Summer Garden – letting nature grow

The fourth design, Summer Garden, is a panoramic mural. Unlike the three repeating wallpapers, it creates a complete view across the wall: a slightly wild summer garden.

In this garden, nature rather than people sets the rules. Plants grow according to light, wind and their surroundings – not always symmetrically, perfectly or predictably.

This is precisely why Summer Garden can work particularly well in highly ordered and functional environments. In an office, meeting room or another structured interior, the image of freely growing vegetation creates a visual counterbalance: a moment of softness, a pause for the eye and a connection to something organic. 

An artist’s hand and contemporary production

One of the central ideas behind the collection is to combine a clearly recognisable artistic signature with the possibilities of contemporary wallpaper production.

All three wallpapers and the mural are printed to order in the Netherlands on 155 g/m² matt non-woven wallpaper. The dimensionally stable material is made from long fibres bonded together through heat treatment, creating a durable, textile-like structure.

The surface is smooth and free from an embossed texture, allowing the illustrations themselves – their lines, colours and details – to remain at the forefront. The surface is finished with a heavy-metal-free protective coating that improves washability and resistance to abrasion.

The non-woven construction also makes installation straightforward. Adhesive is applied directly to the wall, and because the material is dimensionally stable, it does not require the soaking and expansion time associated with traditional paper wallpaper.

Three seamless surfaces and one complete wallscape

An essential aspect of the three repeating wallpapers is their ability to continue seamlessly across an unlimited surface. The pattern is not simply an individual illustration repeated mechanically; the repeat has been carefully composed so that the design remains natural and balanced even across a large wall.

This gives considerable freedom in interior design. The wallpapers can adapt to surfaces of very different sizes and proportions, from a small room to an expansive wall, without being tied to predetermined dimensions.

Summer Garden follows a different spatial logic. As a mural, it treats the entire wall as one large composition, creating a complete landscape within the interior.

Design for everyday use

For a decorative surface, functionality is not limited to technical performance. What the surface contributes to the room is equally important.

The collection offers an alternative to anonymous interiors. Its designs can give a space identity and atmosphere without the need for additional structures or decorative objects. A single wall surface can change the character of an entire room.

The three seamless repeat wallpapers provide flexibility for spaces of different scales and purposes, while the mural creates a strong, coherent focal surface. The technical qualities of the material support its use in both residential interiors and more demanding public environments.

Made to order and mindful of material use

The collection is based on made-to-order production. There is no need to manufacture large quantities of wallpaper in advance and store them while waiting for uncertain demand. Instead, each wallpaper is produced for an actual customer and a specific interior.

This production model helps reduce overproduction, unnecessary stock and unused material. At the same time, digital printing technology preserves the detail of Akinde’s illustrations and makes it possible to produce both seamless repeating patterns and large-scale murals efficiently.

Durability, washability and resistance to abrasion are also important from the perspective of a product’s lifespan. Sustainability is not only a question of what a product is made from, but also of how purposefully it is produced and how long it remains in use.

An aesthetic with an emotional dimension

The collection is not built around rapidly changing interior trends. Instead, it draws on more enduring subjects: plants, animals, summer, gardens and memories of home.

In Anneli Akinde’s illustrations, decoration and storytelling meet. Viewed closely, the designs reveal details, characters and small narratives; from a distance, they become balanced decorative surfaces. Wallpaper can therefore function both as a background to an interior and as something to look at, discover and return to.

The collection is intended for people looking for more than the right colour or a fashionable pattern – for those who want to surround themselves with objects and surfaces that have character, authorship and a story.

Estonian authorial design for an international audience

The collection brings together the distinctive illustrative language of an Estonian artist, contemporary international production technology and the universal format of interior surface design.

The three seamless repeat wallpapers allow the designs to be used in projects of widely varying scales, while the Summer Garden mural extends the collection into large-format spatial design. Made-to-order production makes it possible to serve different markets without maintaining large stocks of finished products.

The motifs of nature, animals and everyday memories do not depend on a specific cultural context, yet Anneli Akinde’s artistic language gives them a clearly recognisable identity. It is this combination of authorial design, practical usability, contemporary production and emotional storytelling that gives the collection the potential to travel far beyond Estonian interiors.